How many of you have actually taken the time out to have a look around at Facebook’s home screen before logging in, or after logging off? How many of you have actually visited and ‘liked’ the official Facebook fan page? Not many, right?
Why do I say this? Because according to statistics taken directly from Facebook’s newsroom, there are over 955 million monthly active users at the end of July 2012, and 552 million daily active users on average in June 2012; but only 72 million users have ‘liked’ their official fan page; that’s only about 7% of the total population of active monthly users of Facebook who have, I guess you can say, who actually openly expressed that they like Facebook.
So if only 7% of people that use their product have actually expressed their liking for their product, does this make Facebook as a product unsatisfactory in meeting customer needs? Does it make Facebook a bad investment? I would hope that your answers were along the lines of most definitely not!
So the questions I want to put out there is; if ‘likes’ aren't the most accurate representation of how well a business is doing, or how much it is actually liked by consumer; what use is it really? What does a single like mean to businesses in terms of dollars? How do people actually go about justifying the use of Facebook as valuable part of a business? How would you tell your manager that he/she should spend X amount of dollars in using social media, like Facebook to improve your business? I'm interested in knowing especially if you actually have implemented social media to your place of work, and how it was convinced to your manager as a good source. Was it sheer numbers and statistics of on-line users that did it? Or was more because most people already use Facebook and don’t really think much of having an extra page?
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